since the beginning of the 21st-century, this upscale and very diverse gastro-strip has grown in popularity, attracting a multi-generational demographic of high-profile and fashionable people - outdoor dining on the manicured boulevard is much preferred and most certainly contributes to its cool factor, both figuratively and literally. 

a diverse selection of chic-cocktail and tapas bars that serve as restaurants can be found, as well as steakhouses and traditional brazilian, italian, french, and thai establishments, amongst other innovative and fusion cuisine.

sushi leblon is the oldest and most famous sushi house in rio, a multi-award winning establishment located on rua dia ferreira where visitors might even get a peek at some local celebrities - located nearby is zuka, another winner of several culinary awards, which offers regional and international fusion dishes - the menu has excellent tuna steak entrees for seafood lovers.