in the era of social media, the messages carried by costumes at blocos live on, and travel faster and more broadly than ever before. 

blocos were created as an alternative to carnival balls, and many consider them to be the true heart and soul of carnival in rio.  their true importance can only be appreciated when looked at in the context of other carnival dimensions.

for those who are interested in a historical contrast between carnival ball costumes and blocos' costumes,  we examined the subject on this page.