the event generally is spread out between four to five days, with various programming particulalry in the venue of píer mauá - the previous editions, known as fashion rio, hosted a winter event november, to prepare well in advance for the new season, and a summer event in april, allowing plenty of times for the trends to be applied, before the start of the new season.

rio moda rio aims to develop every detail of the new season's trends, including colors, shapes, and material - this innovative fashion week also receives support from serviço nacional de aprendizagem industrial - senai, and counts with modern feature of 'see now, buy now', which grants the present audience the opportunity to purchase any garment they have seen on the show.