an integral part of the growing industry within the city is rio's fashion week event, formerly known as fashion rio, rio moda rio is an annual event that draws in fashion icons and enthusiasts from all over the world. fashion rio has inspired its participants to establish unique identities, and to show the world that their unique and well-developed style.

the show helps the city to propel into the global conscious, reaffirming its status, whilst delightfully blending the city's great natural attributes with its cutting-edge urban elements - the original event, partially organized by fww - fashion forward, which is brazil's leading fashion portal, was a biannual event that started fuctioning in the beginning of the century and had it's last walk on the runway in 2014.

working hard to accomplish its goal of bringing carioca, brazilian and latin american fashion to prominence all over the world, the federação das indústrias do estado do rio de janeiro - firjan took charge and created rio moda rio in roder to give a platform for local designers - the event attracts top national and international designers, whilst the most sought after models join the party to adorn their new designs.