blogs are a modern phenomenon that can also help those interested in the fashion scene of the city - a notable lifestyle website is rio etc which specializes in publishing authentic photos and articles based on the carioca way of live.

its slogan, a alma encantadora das ruas, meaning the charming soul of the streets, which is in reference to the work of joão do rio, elucidates their positive aim and purpose in providing its audience with genuine material, including everyday fashion - rio etc has partaking in various projects, such as books and famous international events.

the company, which was founded in 2007 by fashion consultant renata abranchs and journalist tiago petrik, also has an instagram account, a facebook page, a spotify radio which are constantly updated, as well as offering small course and workshops in fashion and photography - rio etc can be contacted via telephone at 21 2552.8259, via contact email, or viatheir official website.