Exponentially increasing interest and commitment to business enterprise has been met with concerted efforts by governments and non-government organizations to nurture and support the development of local favela economies, seeing in their growth the potential for a stronger and more united Rio. Seminars, workshops and talks are regularly hosted to promote entrepreneurship and support existing businesses.

The Serviço Brasileiro de Apoio às Micro e Pequenas Empresas (Brazilian Service to Support Small Businesses), or Sebrae, has promoted the development of local businesses in pacified communities since 1996. In 2011 it developed a project supporting over 60,000 entrepreneurs through meetings, as well as the provision of targeted advice and training.