Rio's commercial reputation and potential has been enjoying a condition of continual growth and as such, the scenic setting of the city acts as fertile breeding ground for consumers, producers, and specialists to shape the international landscape in their fields.

In light of increased investment interest, Rio de Janeiro plays host to a number of prestigious fairs and conventions where consumers and producers share ideas, network and innovate. The city holds a biennial Oil and Gas fair and conference with over 1,500 participants, hosted by the Institute of Oil, Gas and Biofuels, as well as the annual, international Navalshore fair.

AAn important fair for vitamin and protein products, and another for sports attire and equipment attest to the strong market for products related to fitness and health. Concurrently, the fashion industry in Rio has been growing in breadth and reputation over the past years, and the city now hosts a variety of fashion fairs and events.