Mod, Hippie and Grunge fashions dominated the 60s, 70s and 80s across the West, widely influenced by popular music of the time such as rock, disco, grunge and metal.

Being Rio de Janeiro home to a variety of heritages, cultures, and subcultures, fashion and trends developed accordingly. Carioca style is celebrated for its bright and vibrant colours which suit the sunny climate, yet there is a marked distinction between the types of outfits worn for work and leisure.

The city is extremely cultural and diverse, and has several artistic and original currents running through its lively streets. Samba, Surf and Bossa Nova are some of the genres that give fashion a unique character here, and can be found in all the artistic expressions that local designers choose.