Mod, Hippie and Grunge fashions
dominated the 60s, 70s and 80s across the West, widely influenced by
popular music of the time such as rock, disco, grunge and metal.
Being Rio de Janeiro home to a variety of heritages, cultures,
and subcultures, fashion and trends developed accordingly. Carioca
style is celebrated for its bright and vibrant colours which suit
the sunny climate, yet there is a marked distinction between the
types of outfits worn for work and leisure.
The city is
extremely cultural and diverse, and has several artistic and
original currents running through its lively streets. Samba, Surf
and Bossa Nova are some of the genres that give fashion a unique
character here, and can be found in all the artistic expressions
that local designers choose.