While the huge diversity of colours, shapes, models and designs can seem random to the visitor, there are clear and specific guidelines for places, occasions, and subcultures. Beach attire follows clear rules, often as much as formal and elegant ambiances: visitors notice immediately there is no reason to look messy at the beach.

Art, beauty and elegance are paramount in Rio's lifestyle. The beach and its sceneries, activities and sensations are the main attraction in this city's life and the perfect spot for these experiences to join in is fashion. Swimwear designers are a great hit all year round, because their products are not a touristic attraction, but a way of life for all citizens.

During the week men and women tend to opt for suits, formal clothing and closed shoes. There is a certain art to selecting these items given the hot and humid climate - both sexes tend to wear loose fitting items made of light fabrics.