A distinct facet of everyday and night-time fashions is that both men and women have quite a natural look. Denim shorts, loose strap tops, flowing skirts and dresses, vibrant t-shirts and sandals can be seen at bars, squares, parks and beaches. Make-up is usually quite discreet, and men's hair is typically short and rugged, often accompanied by a total shave or a light beard at most - While the classic look is natural and free-spirited, especially around the beaches, Cariocas tend to be neat and well-kempt. Shoes and clothes are fresh, clean and un-crumpled. Many women leave their locks to fall naturally, others regularly have them straightened. It is also a widespread practice for both men and women to have manicures and pedicures.

Multi-cultural prints and styles, skirts and jewellery, are a regular component of the Carioca wardrobe. There are popular local designer brands for young people in the city and wider Brazil - pioneering voices in Brazilian fashion, catering to people of all styles and persuasions through vibrant, fresh and alluring pieces. Rio's designs fuse high-end originality and sophistication, with an awareness of the everyday needs of Brazilian men and women.

A trait of this fashion city is its diversity, and there is something for everyone: from the classiest and most prestigious to the regular surfer, Rio de Janeiro finds a way to meet needs and please the mood, and even connect with undiscovered wishes. This versatility can be found under various brands, splashing with exotic experiences ingenuity and creativity.