The fashion industry in Rio has been growing in breadth and repute over the past years, and the city now hosts a variety of seminal fashion fairs which fashionistas and stylists from across the globe schedule their year around. The city is also home to the important institution called the 'Academia Brasileira da Moda,' the Brazilian Academy of Fashion.

The rich cultural scene holds a spot for all artistic expressions and fashion makes numerous appearances in the Carioca calendar, especially with Rio de Janeiro's Fashion Weeks, which yearly lead the way with summer and winter editions. These occasions, are among a vast and strong web of events which cover the year and the country with exciting shows. The greatest names in the industry, as well as key influences from abroad, come together in this fest to amaze with the magnificence of their night gowns, the freshness of their posh and laid-back signatures, and the sophisticated bathing suits. In earth colors and pastels, sparkled with bright reds and springtime prints, femininity and allure are the true stars of the show.