Style comes naturally, thanks to the poise and natural beauty of Brazilian women: the real life muses in the city's soul. Brazilian super models and fashion trend setters are examples of the importance of Brazil's fashion interest and of its women's flair and beauty. Flaunty hair is one of the trademarks of this Brazilian city: whether it is long surfer locks, or a mermaid wavy mane, healthy and lustrous hair is devotedly sought after.

Some ideas, for those not as accustomed to the humidity and the wind typical of the beach side, can be very helpful to keep up with the near perfect standards of the locals. The 'Brazilian blowout' straightening hair technique has many adepts, while more natural trends are becoming just as popular with ideals for healthy beauty treatments, instead of chemical options.