a separate area called rock street was also open to crowds, modeled on london's camden and dublin's grafton street with authentic bars and pubs serving traditional ales and of course guinness.

slightly more alternative acts entertained crowds in rock street including magicians, burlesque dancers, and irish step dancers.

the social project entitled 'for a better world' was launched in 2011 by the organizers of the festival, in a bid to promote socio-environmental causes.