some of the factors contributing to the neighborhood's high property prices is its central location in the south zone, in close proximity to the city beaches and due to the shortage of any more land available for residential development.

another factor is the safety and social profile of the neighborhood, with an absence of favelas and almost exclusively high income residential areas.  the bulk of businesses in lagoa are food service - such as the varied kiosks that line the lakeside, and other restaurants lining some main roads.