holding much musical talent, he along with a group of friends begin fusing the sound of hip-hop with the grooves of reggae, creating a new sound called afro-reggae, which leads to the formation of the hugely popular grupo cultural afro reggae (afro-reggae group).  

in a world of much adversity where violence, drug lords and corrupt police are commonplace, anderson goes on to lead a non-violent cultural movement, known as afro-reggae movement.

the documentary with anderson sá and jóse junior as its main protagonists, shows how through the afro-reggae movement music becomes a tool for social transformation by offering children who would otherwise turn to the drug trade an alternative path.