in rio de janeiro, the buyer is often considered to have the upper hand in business negotiations, though both parties are considered to be responsible for a smooth and successful meeting - it is very important for both sides to familiarize themselves with potential business partners as much as possible.

a thorough briefing before any meetings ensures a mutual understanding of the process - cariocas given a thorough opportunity to learn all the little details will be more receptive to negotations which translates to a greater chance of overall success in the future.

the highest-ranking company individual makes the final decisions in brazilian business - most of the conclusions lies within their discretion while it may be uncommon to deal directly with this decision maker - it is extremely important to make good impressions on all individuals involved in the negotiations.