around the late 70s, enviromental-activist gabeira decided to strut the beaches of rio in a crochet-sunga, inspiring an innovative trend - it was a fashion statement that influenced cariocas and motivated them to do the same.

this trend caught on, and women and men began to wear bikinis and sungas almost all over the city - cariocas would leave their homes simply with their swimsuits and flip-flops, go to the beach, and perhaps get something to eat at a restaurant nearby.

overtime, this convential beach attire became famous and widely used to many establishments in the city - this partially began to interfere with the proper commercial setting, as well as distractive to other clients - a solution deduced by restaurants and stores was the prohibition of accessing the premise without clothing.