Because of its impressive size and territorial scope, Rocinha has developed a very eclectic and buzzing character, and the great expanse if divided into roughly 21 sub-districts, which span different qualities of infrastructure. These microcosms form an exuberant whole - the streets are always alight with cheery residents and a tangible sense of community, and exhibit and exude an array of scents, sounds and activities.

The lower region of the favela is more trade-based, offering a diverse array of very well-priced supermarkets, clothes, shoes and homecare stores. Beyond these, it also offers fast food chains, concert halls, fitness centers, a post office, banks, public schools and daycare centers.