at a glance

Presented by the Pontifícia Universidade Católica do Rio de Janeiro, the study Ipanema: ontem, hoje e sempre - Ipanema: yesterday, today and always, by Ana Carolina nowicki, Carolina Bergier e Rachel Lemos suggests that The residents of Ipanema have a taste for the new and the transgressive. 'Ipanemense' attitudes are widespread and copied in other areas of the city, and Brazil.

The beach acts as a backdrop for events that de-mystify preconceptions, such as the appearance of actress Leila Diniz pregnant in a bikini, the former guerrilla Fernando Gabeira in a loin-cloth, drinking a lemonade, or a group of women with their breasts on display, surrounded by reporters and curious observers.