started in 1995, it is a relatively new tradition, but the tree has already made it on to various lists of must see christmas trees around the world. instead of being brought by papai noel and his reindeer, bradesco seguro, the largest brazilian insurance company, sponsors the tree - and the people at bradesco do not disappoint. 3.1 million light bulbs burst to life on the iconic lagoa rodrigo de freitas mirroring the gaze of 100,000 spectators every first week of december or on some years, on the last week of november. it is enough to make the locals weep, and to attract thousands of visitors daily for over one month.
