A distinct facet of everyday and night-time fashions is that both men and women have quite a natural look. Denim shorts, loose strap tops, flowing skirts and dresses, vibrant t-shirts and sandals can be seen at bars, squares, parks and beaches. Make-up is usually quite discreet, and men's hair is typically short and rugged, often accompanied by a total shave or a light beard at most.

While the classic look is natural and free-spirited, especially around the beaches, Cariocas tend to be neat and well-kempt. Shoes and clothes are fresh, clean and un-crumpled. Many women leave their locks to fall naturally, others regularly have them straightened. It is also a widespread practice for both men and women to have manicures and pedicures.