Multi-cultural prints and styles, skirts and jewelry, are a regular component of the Carioca wardrobe. There are popular local designer brands for young people in the city and wider Brazil - pioneering voices in Brazilian fashion, catering to people of all styles and persuasions through vibrant, fresh and alluring pieces. Rio's designs fuse high-end originality and sophistication, with an awareness of the everyday needs of Brazilian men and women.

A trait of this fashion city is its diversity, and there is something for everyone: from the classiest and most prestigious to the regular surfer, Rio de Janeiro finds a way to meet needs and please the mood, and even connect with undiscovered wishes. This versatility can be found under various brands, splashing with exotic experiences ingenuity and creativity.

The fashion industry in Rio has been growing in breadth and repute over the past years, and the city now hosts a variety of seminal fashion fairs which fashionistas and stylists from across the globe schedule their year around - The city is also home to the important institution called the 'Academia Brasileira da Moda,' the Brazilian Academy of Fashion.