The rich cultural scene holds a spot for all artistic expressions and fashion makes numerous appearances in the Carioca calendar, especially with Rio de Janeiro's Fashion Weeks, which yearly lead the way with summer and winter editions. These occasions, are among a vast and strong web of events which cover the year and the country with exciting shows.

The greatest names in the industry, as well as key influences from abroad, come together in this fest to amaze with the magnificence of their night gowns, the freshness of their posh and laid-back signatures, and the sophisticated bathing suits. In earth colors and pastels, sparkled with bright reds and springtime prints, femininity and allure are the true stars of the show.

Style comes naturally, thanks to the poise and natural beauty of Brazilian women: the real life muses in the city's soul. Brazilian super models and fashion trend setters are examples of the importance of Brazil's fashion interest and of its women's flair and beauty. Flaunty hair is one of the trademarks of this Brazilian city: whether it is long surfer locks, or a mermaid wavy mane, healthy and lustrous hair is devotedly sought after.