some of these celebrity tourists include albert einstein, former us president john kennedy, and the british singer elton john, among others. sugar loaf mountain's fame has continued to grow extensively over the years via the media and the internet.

in 1977 the american tightrope walker steven mcpeak walked the telephone cables that join the two peaks, carrying a metal rod as a counterbalance. the landmark has also been featured in various films, including a cameo in a james bond 007 film in 1979.