march is the month of the brazilian advertising festival, promoters, advertisers, producers from latin america come together to exchange ideas and explore new advertising trends - a committee awards the best among the participating film, radio, internet, and video productions.

seven weeks before easter sunday, carnival celebrations are held in rio de janeiro - normally in february, carnival can also be in march. 

this celebration is the most widely attended brazilian festival, and it is a world-famous event of huge proportions that literally stops brazil for one week and overtakes every aspect of life in rio.