Heralding the slogan, 'take the best film in the best quality to the Brazilian people', Kinoplex Cinemas is the largest national cinema chain in Brazil, dominating the national cinematographic landscape - The majority of Kinoplex cinemas in Rio are situated in shopping centers, such as Cinema Rio Sul in botafogo, Kinoplex Fashion Mall in săo conrado, and Kinoplex Nova America in del castilho.

Kinoplex cinemas stands as a counterpoint to what are termed 'cinemas de rua' (street Cinemas) - smaller, independent theatres which have rapidly decreased in prevalence and popularity across the city.

The Kinoplex cinemas tend to play the major blockbuster hits, imported from the American screen, which are very popular amongst a wide swathe of carioca audiences - Kinoplex is part of Severiano Ribeiro group, and the first cinema in this dynasty was built in Fortaleza in 1917 - Since then the chain has expanded exponentially to encompass 230 theatres across 15 cities.