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the importance of the event is such that past editions where inaugurated with a mass by the archbishop of rio de janeiro, along with the mayor and the vice-governor of the state of rio. many of the most important commercial events, fairs, and conventions are held at the two most important convention centers in rio de janeiro - riocentro exhibition & convention center, and centro de convenções sulamérica. located on Avenida Salvador Allende, 6555, recreio, Rio de Janeiro, the jewel in the crown of rio de janeiro's exhibition center portfolio is the outstanding riocentro exhibition & convention center.