according to the Paraguayan version, which is celebrated on july 30th, the celebration was started by Doctor Ramon Artemio Bracho, who in 1958 founded a global crusade for Friendship, in which the values of the partnership, peace and health were established as priorities and  represented by social and cultural activities - The United nations suggested that both dates be joined, as they stand for the same message and values.

in rio de janeiro cards, candies and small gifts are exchanged, often to include loved ones and family member in addition to just friends. 

The not-as-famous, yet celebrated Day of the Single (dia do solteiro), is informally revered in brazil, every year on the 15th of August - Many people celebrate this day as a day of personal pampering and a tad of self-worship, or to make it a guys or girls-night-out, without the overlook of anyone and defending the freedom singles defends.