rio de janeiro attracts millions of visitors each year, and people come from all over the world, partially to see the exquisite natural wonders that the region has to offer, but also to witness the incredibly rich and exciting culture that has brought the city international fame and admiration.

the carioca identity is made up of an intricate web of cultural, historical and environmental elements, that work together to create the dazzling soul and rhythm of the marvelous city - these elements are as numerous and varied as the composition of the people, who come from far and wide to experience the carioca way of life with all its trials and tribulations.

each visitor brings with them their own set of values and cultural norms, that can become the cause of bewilderment and confusion when exposed to the colorful expressions and oddities of local customs and traditions - due to their complexity cultural comparisons are best avoided as they can have a range of consequences for travellers and locals alike.