the internet would allow the new names to establish themselves more easily by reaching a wider audience with small investments, and it would make the commercial publishers face several treats to their dominance.

for these reasons, the música independente (independent music) gained a life of its own during this decade - in rio de janeiro this phenomenon was stronger than anywhere else in brazil.

having a strong basis on the rock subculture present in the sprawling city, some of the local new artists found in the new tools exactly what they needed to achieve success - further, several organizations and institutions, while not directly publishing these musicians, made tangible efforts to promote them through a variety of festivals and events.