Concurrently, the fashion industry in Rio has been growing in breadth and repute over the past years, and the city now hosts a variety of seminal fashion fairs which fashionistas and stylists from across the globe are wont to schedule their year around.

Rio's commercial reputation and potential has been enjoying a condition of continual growth and as such, the scenic setting of the city acts a fertile breeding ground for consumers, producers, and specialists to come together to shape the international landscape in their fields.

2012 saw rio+20, the un conference on sustainable development come to rio, making use of the prestigious facilities of the riocentro.