nova friburgo is one of the most important agricultural hubs in the state of rio de janeiro - tourists looking for a quiet place more in tune with nature will enjoy visiting the quiet mountain town. the people of the town seek to attract tourism trade while also preserving and enhancing the unique culture of the area - the festa da broa.  

the festa da broa or feast of bread in nova friburgo is a call to traditional times where food was made from what was available and cooked in a large stone oven.

the festival is held at the end of july and lasts for two days where visitors can come and sample the bread along with other typical food products of the area.

the festival celebrates a traditional corn bread that's made by roasting individual loaves each on a large caeté leaf.