nova friburgo is home to a manufacturing district that is one of the largest intimate apparel manufacturers in brazil, so for three days right before the beginning of spring the town holds  fevest - a fair displaying intimates, beach wear, fitness clothing and raw materials. it is one of the most important events in nova friburgo 's blossoming economy.  

buyers from major retailers around brazil trek to nova friburgo to peruse more than 100 booths of interest - there are also fashion shows and lectures from people within the industry.

the fair began in 1992 to highlight the potential the area had in the world of intimate, swim and sport fashion, and it has grown steadily ever since.

as the internet becomes more and more important in both the financial and fashion sectors, fashion journalists and bloggers also make it to fevest to check out the latest trends in lingerie and swimwear fashion - it is, after all, one of the largest exhibitions of lingerie in all of latin america.