The growing population of favelas and increasing income of their residents have attracted more and more commerce and trade to the hills of the city.

This new business strengthens local community economies, and tangibly impacts upon the income and quality of life of residents.

Studies and data show that with growing levels of demand there is still ample opportunity to expand trade and commerce in favelas to meet local needs - In particular, electronics, furniture and clothes tend to be purchased outside of communities, which suggests that there is an gap in local markets for the sale of those goods.