in many ways, rio has all the conditions for hip hop to be integrated into the culture seeing as cariocas are welcoming to new sounds, and eventually nurture them into their own.

also, the favelas, now a definite part of the landscape in the city, represented all of what the brazilian hip hop movement represents - shedding light on some of the aspects within the communities that can be improved.

in rio, mv bill is considered to be the first to introduce hip hop 'with a social conscience' - mostly known as a rapper, this artist is a steady advocate of the hip hop movement and utilizes lyrics that address the cycle of poverty and speak about the social inequalities that can be seen in society then and still today.