With incisive contributions from a number of well-versed columnists, the magazine provides a wide range of news, guidance and comment pieces on business, market trends, and best practices, to help people gain comprehensive business awareness.

Content is divided into the following topics: how to start, the day to day, franchises, a bank of ideas, start-ups and education, as well as a specialized section devoted to women in business.

The magazine also runs a splinter project called 'Movimento Empreenda', or the 'Wage Movement', which aims to increase the availability and spread of information, to support anyone aiming to start their own business, or who already runs one.