funk ostentação (ostentation funk) originates from são paulo and differs from funk carioca in that it tends to avoid obscenities and focuses more on material goods such as cars, mansions, and gold chains.

in são paulo, the varietal of funk which emerged there take a different approach from the common criminal themes of funk proibidão, instead musing about materialist topics like money, fancy cars, designer clothes, expensive jewelry and lavish parties - popular artists of funk ostentação are mc guime from são paulo and nego do borel from rio.