facilities, however, were almost non-existent and there was no standardization to programming, with most of the professionals coming from radio.

the first brazilian soap opera, called 'sua vida me pertence' came out in december of 1951.

Originally borrowed from similar genre in Latin America, TV Tupi Rio was able to perfect the soap operas with the creation of Beto Rockefeller, a show about a lower middle class shoe salesperson who mixes with the upper classes and cons them into believing he is a millionaire.

the telenovelas have ever since been the most popular form of entertainment in television in the country.